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Vip Tour Group > Destinations > Uruguay > Jose Ignacio

Jose Ignacio



Affectionately dubbed “The Hamptons of Uruguay,” this once sleepy fishing village sprang to international acclaim as arguably the most stylish spot in Latin America seemingly overnight.

Nestled on the southern coast, not all that far from sister hotspot Punta del Este, Jose Ignacio exudes a slow-paced Bohemian ambiance where artful barefoot elegance and Mother Nature’s raw simplicity collide.

Although, to the outside world, it may have seemed Jose Ignacio won global recognition overnight, it actually took several years for the world to take note of the area’s laid back beaches and idyllic landscapes— thanks in large part to the trio of Vik family beachfront properties developed here since 2009. The Spanish Colonial style Estancia Vik was the first to open, offering a traditional ranch experience. Playa Vik brought an avant-garde beach retreat to the area in 2010, while the newest property, Bahia Vik, cemented the Vik influence in Jose Ignacio. We also love Hotel Posada del Faro for its intimate charm and homey feel, as well as Hotel Casa Suaya Boutique, where you’ll find spacious private villas and bungalows boasting loft-style living.

Outside of the high season, Jose Ignacio is a tranquil beachfront oasis where lounging on the beach with a good book, frequenting art galleries and boutiques and whale watching fill the days. When the holiday high season arrives, this semi rural beach town kicks into overdrive with an abundance of activities. During this time, dinners often don’t begin until the late evening and you definitely should befriend the locals for access to exclusive all night parties.

The best way to directly access Jose Ignacio is to fly into Punta del Este and make the 45-minute drive. We recommend at least a 2-night stay. Be sure to bring cash, as there are no ATMs in the area.

Jose Ignacio tours can be customized for your personal interests. Have questions about this destination, tours here or hotels? Speak with our Uruguay destination specialists at (800) 772-9188.
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  Suggested Properties
Vik resorts Bahia Vik in Jose Ignacio Uruguay
Bahia VIK

Uncover what happens when avant-garde design embraces a stunning natural environment at Jose Ignacio's Bahia VIK.
vik family hotels Estancia Vik Jose Ignacio luxury hotel
Estancia Vik

Engage your mind and let your soul be enraptured by the soulful tranquility, rich diversity of landscape and artistic fl...
uruguay beach vacation at Hotel Casa Suaya Boutique hotel Jose Ignacio
Hotel Casa Suaya Boutique

Awaken the soul & enliven the senses at a beautiful posada set on four acres of glorious seaside Uruguayan pampas.
Jose Ignacio beach vacation at Hotel Posada del Faro
Hotel Posada del Faro

At Hotel Posada del Faro, prepare to experience life the way it was intended at a charming seaside home away from home i...
vik family hotel Playa Vik Jose Ignacio uruguay
Playa VIK

Live it up and kick back in Jose Ignacio’s wonderland of nature and celebration of design at the stunning oceanfront Pla...


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